EFFECTIVE COMMUNICATION AND PUBLIC RELATIONS ARE DRIVERS FOR CORPORATE SUCCESS AND SUSTAINABILITY – CYNTHIA LUMOR
Cynthia Lumor, Corporate Services Executive of MTN Ghana, has urged aspiring Executives and CEOs to see Corporate Communications and Public Relations as integral parts of a business, because they contribute positively to business success and sustainability by building internal and external goodwill for sustained competitive and business advantage. Sharing insights during the breakout session of the 2017 Festival of Ideas organized by Legacy and Legacy in Accra, Mrs. Lumor stated that Corporate Communications and Public Relations should be part of a well-planned, well executed, cohesive integrated communications strategy seeking to link organizations with identified stakeholders. “The decision by customers to patronize a company’s products and services, as well as investment, regulatory and policy decisions, are hugely influenced by credibility and trust, which are built over time and influenced by stakeholder experience with a company’s actions and communications,” she